Professional Resume

Profile

Bachelor of Commerce graduate specialized in International Business and Service Management.
Certified in Digital Marketing.
Extensive sales and marketing expertise developed at W Panama and Marriott Hotels Peru
Experience in sales, data management and product launch at Hotel Dazzler Lima and PepsiCo Aliments
International liaison and event planning from UNODC (United Nations Office on Drugs and Crime) in Lima, Peru
Designed website for emerging consulting company to promote and expand services focused on target market
Languages: fluent in Spanish, English and basic Portuguese
Skilled in website design, MS Office 2013, SharePoint, InDesign and Outlook systems.

Bachelor of Commerce

Gustavson School of Business, University of Victoria.

Victoria, British Columbia, Canada September 2011 - December 2014

Marketing Research Analyst

Maraney Enterprises Corp May 2024 - Present

Responsible for developing and expanding US business through market research, partner explorations, new client acquisitions, prospecting and marketing opportunities
Implementation of marketing plan and international CRM tactics
Aid in the process and execution of freight forwarding strategy

Director of Sales

W Panama May 2023 - April 2024

In charge of the Sales, Marketing and Reservations team for the hotel.
Restructured and developed the sales team in accordance with hotel strategy and need focus
Surpassed more than 12M in total hotel sales in 2023 and constructed the budget for 2024 for the property in collaboration with Revenue Management and Finance
Increased group and banquet business by developing new, innovative offerings to personalize and elevate luxury group experiences in hand with incrementing ADR by adding business value
Strengthened international and local customer relationships
Implemented new and improved standards for internal processes in sales and reservations department that contributed to refining the overall guest experience

Marketing Manager

W Panama June 2019 - May 2023

Ideated, planned, coordinated, produced and executed all hotel’s programming focused on the W Hotels’ passion points. Elaborated and executed all marketing activities, collateral and campaigns.
In charge of overseeing all social media channels, Public Relations agencies and media exchange with influencers.
Collaborated with Brand Marketing Digital in the elaboration and execution of all digital marketing strategy and hotel website content.

Social Media Executive

Marriott Hotels Peru March 2017 - May 2019

Community Manager for all Marriott properties in Peru (JW Marriott Lima, JW Marriott El Convento Cusco, Courtyard Lima Miraflores)
Internationally recognized for the execution of all digital marketing communication and strategies
Collaborated in the elaboration and execution of Marriott Peru’s marketing photo-shoots, events and campaigns
Coordinated public relations initiatives in hand with hotels and PR agencies
In charge of the evaluation, negotiation, coordination and execution of media exchange with influencers

Social Media Voyager

Marriott Hotels Peru September 2015 - March 2017

Community Manager for all Marriott venues in Peru (JW Marriott Lima, JW Marriott El Convento Cusco, Courtyard Lima Miraflores)
Collaborated in marketing activities

Commercial Assistant Tour & Travel

Hotel Dazzler Lima and Hotel Esplendor Cuzco May 2015 – September 2015

Collaborated on the launch of the new hotel, Esplendor Cuzco. Focused on the travel agency market
In charge of the Tour & Travel booking process, orders, inputs, confirmations, and reconfirmations, of the Esplendor Cuzco

Marketing Intern

PepsiCo Aliments Peru SRL September 2013 - April 2014

Collaborated in the coordination and organization of new product launch campaigns for advertising shoots: planning schedules, transportation, and accommodations for participants as well as internally coordinating material distribution for promotional events
Experience with market research and focus groups, where real customer interactions are used to build marketing strategies and innovate products
Reduced company costs by building a bar code database using data management skills such as gathering, organizing, maintaining, and updating information to improve routine company processes

Project Operation Assistant

“Prevention of Diversion of Drug Precursors in Latin America and Caribbean Region” PRELAC

United Nations Office on Drugs and Crime, UNODC

May 2012 - August 2012 and April 2013 - July 2013

Assisted in the organization of events and international seminars by collaborating in the coordination of the activities of participants from all of Latin America and the Caribbean, managing rooming lists, attendance, hotel quotes, and professionally representing the project in such events
Aided in administrative tasks and processes such as the elaboration of brochures